It's made from sugar, cream, and the fruit of the African Marula tree, which is locally known as the Elephant tree or the Marriage tree or by its Latin name Sclerocarya birrea. Amarula was first launched as a spirit in 1983 but then also released as a liqueur in September 1989, and since then it has become the second largest seller of cream liqueur, just behind Baileys Irish Cream and has a lot of success in the south and east coasts of Africa and also in Brazil.
Elephants enjoy eating the fruits of the marula tree, a common tale even suggests that they eat the fermented fruits just to become “drunk”. However, there are studies showing that this is likely not true, but this does not stop the distiller from making the elephant the symbol for the beverage. Amarula cream has a light brown to caramel color, with a distinct, fresh, smooth and creamy taste, with high mixing versatility.
The alcohol by volume level is 17% and it contains a total of 18% - 20% sugar, it is also owned by and is the largest brand of the Distell Group and is distributed in over 100 countries worldwide. The marula tree is told of in many legends in different African tribes and is revered as a tree of fertility, it is considered the most valued indigenous trees of the African continent and only the female marula tree is known to bear the succulent and exotic fruit from the Amarula is made.
Amarula can also be used as an ingredient in a number of different cocktails, here is the recipe for two of these drinks: 1. African Mocha – 2 parts Melted chocolate 1 part Amarula 2 parts Espresso Take some of the amarula and melt the chocolate together with it, froth the rest of the amarula and make it as a normal mocha. 2. Amarula Colada – 1 part Amarula 1 part Rum 2 parts Pineapple juice 1 part Coconut milk. Put everything in a blender, mix well, pour in glasses and decorate with canned cherries.