Red Bull

Red Bull

Red Bull is a non-alcoholic beverage that has taken the planet by storm. First it was introduced in 1989 in Singapore, China with carbonate added to the formula. The second stop was in Hungry in 1992. It was not brought to the United States until 1997 starting on the west coast. The Middle East did not have their first shipment until 2000.

 

The Red Bull is classified as an energy drink and is loaded with B vitamins, caffeine, taurine, glucuronolactone and glucose. The energy drink has the same amount of caffeine as if you would have a cup of coffee. Taurine is amino acids that come into play only in times of stress or when you are in exercise mode. This chemical also can perform detoxification of the human body.

 

As for glucuronolactone, is also used by the body to detoxify and food like red wine or grains contain this carbohydrate helping the body to eliminate what the body doesn’t need. The addition of caffeine works to increase the burning of fat during activities in turn changing it into an energy supply.

 

Red Bull is in the lead for the world’s largest selling energy drink holding over 40% of the market. Much of the market is bought by individuals ranging in age from 16 to 40 years old.

 

The name Red Bull derived from a similar energy drink in Thailand. Dietrich Mateschitz, from Austria and Chaleo Yoovidhya teamed up to form the company known as Red Bull GmbH. Krating Daeng is Thai for Red Bull and after Mateschitz realized after drinking their product seemed to help him with his jet lag. Because of Mateschitz and Yoovidhya’s insight to the benefits of Red Bull, they ranked 260^th in the world by 2008 Forbes Magazine as being worth a net of $4 billion